Preferential Graph of Cristina Pérez

The Preferential Graph of a user reflects grafically its real interests and preferences about any topic.
People evolve throughout their life developing new interests and preferences that are subsequently reflected in their Preferential Graph. That is why we say the Preferential Graph is alive and evolves dynamically according to each user.
A Preferential Graph is created automatically. It requires no questions and answers. It is therefore a tool that does not require any additional effort from the user.
The Preferential Graph is a concept developed by for hyper-segmentation of audiences and the improvement of our knowledge of the user. This allows to adapt the exposure of content and advertising to users improving the user experience and the ROI of advertising campaigns.

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